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This One Little Thing Can Screw Up Your Company (So Don't Do It) | Ep. #733
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Show notes
In episode #733, Eric and Neil discuss the one thing that can screw up your company. Tune in to hear what you absolutely should not do.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: This One Little Thing Can Screw Up Your Company (So Don't Do It)
[00:35] Don’t rebrand!
[00:44] Companies who are successful and make money still feel the need to rebrand.
[01:12] ConvertKit is changing their name to Siva, even though they are doing well.
[01:34] They wanted to rebrand, because no one knows what “convert kit” means, anyway.
[01:57] It makes sense to rebrand if you are changing your product, but otherwise, it doesn’t make sense.
[02:35] The Growth Everywhere podcast is rebranding.
[03:00] If you don’t have a ton of traction, feel free to rebrand. Don’t consider it if you’re making millions.
[03:57] That’s it for today!
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