How to Approach SEO for a 10,000-Page Website | Ep. #200

In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your ranking on Google. Eric and Neil break down these strategies geared towards your large website so that you can optimize your topical relevancy for Google.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Approach SEO for a 10,000-Page Website

00:40 – Use Google Search Console to spot areas on your site such as crawl issues and specific penalties 00:54 – Combine Google Search Console with Screaming Frog SEO Spider

01:07 – Read Neil’s post on Quicksprout on how to perform an SEO audit the right way
01:27 – Make sure your website is set for the right URL hierarchy—this will help your Google relevance
01:59 – Reasons why you’re creating a website
02:20 – When you have tons of pages, your content might overlap
02:44 – Your biggest ROI bank should be on-page SEO
03:10 – Combining posts is good
03:21 – If you have a lot of different pages, create a resource page 03:32 – The “hub and spoke” content strategy explained
03:43 – It is an internal link wheel

03:54 – Check Pat Flynn’s deleting content post that explains how deleting a post can boost your ranking
04:30 – If you have some good performing posts, you can use Ahrefs to check which are ranking 05:08 – Check the top performing keywords that are used

05:18 – Internal linking is really important 05:30 – Have sub signals pointing to the pages
05:41 – Related links also build internal links

05:33 – Most big sites do internal links 06:00 – Most travel links are doing internal linking

06:25 – Using off-page SEO 06:45 – One problem with big sites is getting ranked for random terms

07:14 – Use branding campaigns 07:34 – Short-term brand raising may die down once your campaign ends
07:50 – Make sure you have long-term brand campaigns to build your brand and presence with your audience

08:15 – That’s it for today’s episode!
3 Key Points: Topical relevancy is crucial for a big website, so make sure your website is set for the right URL hierarchy.
Push to have long-term campaigns so that people can resonate with your material and increase presence and ranking on Google.
Internal linking is a necessity for a big website.
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