What Makes a Brand Stand Out? | Ep. #420

In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to customer loyalty and followers who will champion for your brand!
Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Stand Out?

00:40 – The popular brands are everywhere 00:52 – Their logos are subtle and reflects their vision and mission

00:58 – There’s always a story behind every brand 01:26 – “A brand tells a really good story”

01:33 – Emotion is another factor for a brand
02:12 – Brand’s way of interacting with their customers 02:25 – Some by events and some by social media
02:33 – Interaction is often taken for granted, but it is important
02:48 – Amazon is known for their great customer service

03:55 – There are brands that will also send out surveys for their services
04:19 – When a brand cares, it makes an immense difference
04:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:42 – Go to SingleGrain.com/giveaway for multiple entries

04:50 – That’s it for today’s episode!
3 Key Points: Take care of your customers—this is Branding 101.
The way a brand interacts with their customers reflects, via social media or through events, tells the brand’s personality and story.
A brand stands out when it can connect with its customers.
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Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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