5 Year Frontier
#11: Fans take on billionaire sports owners, athletes as eCommerce companies, 100 Kentucky Derby winners, and the future of sports and entertainment w/ Commonwealth CEO Brian Doxtator
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Show notes
The future of sports and the fan experience. In it we cover disrupting the economics around sport, the rise of fan owned leagues, teams, and athletes, winning Kentucky Derby as a startup, the 21st Century sports agency, and the future of media and entertainment.
Brian Doxtator is the CEO of Commonwealth, an LA based startup challenging the economic model of horse racing, golf, and sports more broadly. Commonwealth enables its 20,000+ members to buy shares in horses and athletes, competing head on with wealthy sports owners for winnings while unlocking a new level of fan engagement and experience through ownership. Commonwealth has taken horse racing by storm: in 2022 their horse Country Grammer was the world’s highest earner, in 2023 Mage won for them the Kentucky Derby. The company continues to expand into other sports and has the backing of renowned investors such as Roger Ehrenberg and athletes like Larry Fitzgerald. Brian has spent his career in technology startups, notably growing mobile-marketing company PlayHaven from $0 to $45M in revenue before its acquisition.
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