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The grift and glory of the Enhanced Games

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Key takeaways

  • The Enhanced Games blur the lines between scientific experimentation, entertainment, and commerce, stirring much debate about ethics and the future of sports.
  • Strict medical supervision and regulation are central to the event, aiming to minimize health risks while testing the limits of human performance.
  • Despite expectations, doping does not guarantee superhuman performance, and environmental factors like heat play a significant role.
  • The event signals a possible shift in how athletic achievements are perceived, especially with regard to age, recovery, and biohacking.
  • There’s a significant commercial component, with the organizers planning to sell biohacking products and expand their influence, raising concerns about profiteering and integrity.
  • Public and media perception remains divided, and the event’s legitimacy as a sport or scientific project is still under question.

Summary

Introduction and Overview of the Enhanced Games

The episode begins with a brief introduction where Victoria Song recounts her experience attending the inaugural Enhanced Games in Las Vegas, a controversial sporting event allowing athletes to use mostly FDA-approved performance-enhancing substances under medical supervision. The event is characterized as a mix of scientific experimentation and entertainment, with athletes competing to push the limits of human performance through doping. The organizers aim to have this become a recurring, mainstream sporting event, raising questions about ethics, science, and commercialization.

The Science, Regulation, and Ethics of the Enhanced Games

Victoria delves into the rules and scientific aspects of the Enhanced Games. Unlike traditional sports, these games only permit FDA-approved drugs, such as testosterone and EPO, under strict medical supervision, aiming to serve as a harm reduction platform rather than an anything-goes doping free-for-all. Athletes undergo rigorous testing before and during the event, with some past prime athletes returning to set personal bests, training within closely monitored protocols. The event is positioned as a scientific experiment with potential benefits for understanding human performance and recovery, but it also faces criticism over its ethics and impact on traditional sports.

Performance and Outcomes of the Athletes

Analysing the athletic performances, Victoria notes that despite expectations, the outcomes are mixed. Some athletes, including past Olympians, show significant physical improvements, but not all data align with the hype predicting superhuman capabilities. Surprisingly, un-enhanced athletes sometimes outperform their enhanced competitors, possibly highlighted by a swimmer in an outdated but banned suit who still set a record. The event’s environment—like extreme heat and unregulated conditions—also affected performance, challenging the notion that doping automatically results in superior athletic achievements. Additionally, athletes report faster recovery times, which is a potential benefit of their doping protocols.

Commercialization, Future Plans, and Ethical Concerns

Victoria discusses the commercial motivations behind the Enhanced Games, including plans for annual events, expansion into other sports, and a direct-to-consumer telehealth platform selling peptides, supplements, and hormone therapies—highlighting a potential biohacking movement. The organizers emphasize safety and medical supervision to counter criticism, but concerns about doping ethics, the sincerity of their scientific claims, and the event’s long-term legitimacy remain. The discussion underscores the tension between innovative performance enhancement, scientific curiosity, and the risk of turning sports into spectacle driven by profit.

Public Perception and Media Narrative

The episode explores how the media and public perceive the Enhanced Games, with some viewing it as a groundbreaking scientific endeavor and others seeing it as a grift or spectacle. Victoria reflects on the mixed narratives—some celebrating the athletes’ achievements, others criticizing the commercialization and ethical implications. The event’s broadcast was limited, mostly watched by friends, family, influencers, and niche media, which complicates its mainstream adoption. Questions about the future viability, legitimacy, and influence of the Enhanced Games are raised, emphasizing that it’s still in the experimental phase.

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Show notes

How far can we push the limits of the human body? At the Enhanced Games in Las Vegas, a few dozen athletes tried to find out, and The Verge's Victoria Song was there to watch. She tells us the story of the swimmers, weightlifters, and other athletes who competed, the intense training and drug regimens they underwent, and the complicated mix of pseudo-science and actual science behind the event. Then, she tells us where this project goes from here — because the Enhanced Games experiment is just beginning.

Further reading:

⁠Roids were all the rage at the Enhanced Games⁠

⁠What would you be willing to put in your body?⁠

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(Timestamps are approximate.)

00:00:00 90 Seconds Headlines

00:04:00 What Are Enhanced Games

00:06:00 Sport Science or Grift

00:07:00 Wellness Grifter Playbook

00:10:00 Rules for Doping

00:11:00 Allowed Drugs Explained

00:14:00 Clean Athletes Surprise

00:18:00 Harm Reduction Argument

00:21:00 Heat and Event Chaos

00:28:00 Peptides for Sale

00:29:00 Telehealth Friction Debate

00:32:00 Influencers vs Media Narrative

00:33:00 Athlete Payout Reality

00:35:00 Future Plans and Stock

00:37:00 Vegas Vibes and Sexy Water

00:37:00 Hotline

00:41:00 Ferrari Luce Listener Takes

00:44:00 Final Thoughts and WWDC Plug
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