Business Dad, digital fatigue, Outro.fm, Builder Methods

Key takeaways

Digital fatigue affects engagement and business decisions, prompting businesses to reassess online platforms.
Building a community around content creation can create valuable feedback loops and guide future development.
Creating an all-in-one tool for podcasters can streamline production while fostering community engagement.
Choosing between SaaS and course models depends on long-term business goals and the nature of the content being produced.
Audience building is crucial, but businesses should focus on adding value and understanding customer needs to cultivate a loyal user base.

Summary

The Challenge of Digital Fatigue

The episode kicks off with a discussion on the effects of digital fatigue and the feeling of being overwhelmed by social media interactions. Hosts and guests, including Ian Landsman, reveal their struggles with platforms like Twitter and Blue Sky, voicing their frustrations about the negativity in their feeds. This digital fatigue has affected their online engagement and overall business strategy, leading them to reconsider how they interact on social media.

The Importance of Community and Feedback

The conversation highlights the significance of building a community around shared interests, particularly for podcasters and content creators. Ian emphasizes that community feedback can lead to unforeseen opportunities in content creation. Group dynamics among creators can elevate the way they understand their audience, create content, and build their businesses. This community aspect serves as a crucial feedback loop for their projects.

Building Tools for Podcasters

Ian shares insights into the development of Outro.fm as a comprehensive tool for podcasters. The team discusses how it aims to streamline podcast production and help creators monetize their work by building a community. The focus is on providing useful features that resonate with podcasters, especially from a production standpoint without competing with existing platforms.

The SaaS vs. Course Business Model Debate

A significant part of the discussion revolves around the differences between SaaS and traditional courses. Brian and Ian dissect the pros and cons of these models, specifically the ongoing nature of SaaS, which offers a steady revenue stream as opposed to the lumpiness of course sales. They delve into how creating a membership-based training platform may serve the needs of developers better than traditional one-time courses.

The Ups and Downs of Audience Building

The complexities of audience generation are examined, with a focus on the time required to build an audience that is willing to pay for courses or memberships. There’s a recognition that selling to an existing audience can be beneficial, yet they caution against depending solely on one's visibility or popularity for sustainable business growth. Instead, acquirable and consistent audience engagement is key.

Show notes

We're joined by Ian Landsman, from the Mostly Technical podcast, joins us to chat about Outro.fm and Helpspot. We talk digital fatigue, the challenges of maintaining an online presence, the importance of building a community around shared interests, finding the right audience, and balancing personal goals with business objectives. As Brian⁩ prepares to launch Builder Methods Pro, we debate the value of community feedback and the potential for unforeseen opportunities in creating content online. Ian talks with us about the development of Outro.fm as an all-in-one solution for podcasters, the importance of building a membership community, the production side of podcasting tools, and the challenges faced in the podcasting market. Also: the difference between one-time sale products (courses) and SaaS.

Timestamps:

(00:06) - The pre-show is the show
(00:23) - Quitting Twitter
(06:19) - Redesigning his website with AI
(07:53) - Deciding on what a channel is for
(13:59) - Chasing views and likes
(20:58) - What are we up to this week
(29:36) - Why subscription and community vs team training and consulting
(50:32) - What should the premium content be for day one?
(57:08) - What is Outro.fm?
(01:15:04) - Who are Outro.fm's competition?
(01:21:47) - Selling sponsorships for podcasts as a product
(01:25:43) - The bet on how much revenue you'll get from your work
(01:43:59) - Step 1: Become famous

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