Filtering out bad ideas

Nov 26, 2025

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Show notes

Brian and Justin discuss the recent launch of Filterhawk, which Brian built to replace Gmail's built-in filters. They also talk about SaaS marketing strategies (which channels still work?). Justin shares some initial numbers from the Black Friday sale.

Timestamps:

(00:06) - Follow up on last week's Justin mystery
(02:51) - Brian launching Filterhawk
(13:29) - How did Brian build Filterhawk in a week?
(26:32) - The refinement phase
(34:59) - Transistor's Black Friday sales
(44:34) - BuilderMethodsPro Black Friday deal
(49:34) - Brian's entering phase 2 of Builder Methods
(01:06:28) - Thinking about where we have gaps in knowledge of our customers
(01:09:45) - Thinking about marketing to teams and larger companies

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