A framework for getting what you want

Key takeaways

Health challenges can significantly impact productivity; it's essential to prioritize personal well-being.
Utilizing analytical tools like Stripe Sigma can provide valuable insights into business revenue patterns.
Asking hard questions about business goals can lead to greater clarity and more focused strategies.
Finding a sustainable business model can involve experimenting with various offerings, such as courses or community engagement.
Revolving around member engagement, deciding between cohorts and courses can define how a business interaction is structured.

Summary

Personal Updates and Health Challenges

Justin and Brian kick off the episode with personal updates. Justin shares his recent surgery experience and the frustrations he encountered with the U.S. healthcare system. The discussion highlights issues like accessibility to medical professionals and the challenges of managing health while running a business.

Diving Into Business Metrics with Stripe Sigma

Justin introduces Stripe Sigma, noting how it has helped him analyze the revenue history of Transistor. He explains that by running queries and generating reports, he can better understand the patterns of their revenue, particularly during significant events like COVID. They discuss year-over-year growth and what that means for future growth expectations.

Exploring What You Want Out of Your Business

A significant portion of the conversation revolves around asking yourself tough questions about business goals. Justin talks about the concept of 'Taking a Win Now,' which emphasizes enjoying the journey and recognizing progress over time. The importance of getting clarity on personal and business goals is discussed, especially in the context of adapting strategies as circumstances change.

Builder Methods: Future Directions

Brian outlines his vision for Builder Methods, aiming for sustainable monetization and predictable revenue. He explores various options, including the potential of courses, community engagement, and cohort models. The duo discusses the value of creating accessible educational resources while balancing personal commitments and joy.

Cohorts vs. Courses – Finding the Right Fit

The discussion transitions to the debate over whether to offer cohorts or pre-recorded courses. Brian contemplates the possibility of running short cohorts to gauge interest and value while providing a live support structure for individuals. They analyze the varying needs of individual contributors versus organizational teams in this context.

Show notes

Justin's been using Stripe Sigma to learn a lot more about the history of revenue at Transistor. He had a phone call with Jason Cohen about how to get what you want out of your business. And Brian talks through the same frameworks to figure out what might work best for Builder Methods including exploration of courses, cohorts, community, and more.

Timestamps:

(00:06) - We're back!
(00:59) - Brian's healthcare journey
(09:36) - Deep dive into Stripe Sigma and Transistor's history
(37:38) - Asking yourself the hard questions about your business
(42:12) - The value of taking a win now
(57:29) - What does Brian want with BuilderMethods
(01:14:35) - Rob Snyder's Pull framework
(01:30:48) - Can you do community well without the time commitment?
(01:35:17) - Cohort vs courses
(01:57:23) - How long is a long podcast episode?

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