The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
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Show notes
Omer Shai serves as the CMO at Wix. Shai leads a team of over 400 people and is responsible for the company's global online and offline marketing activity, which boasts an incredible growth of approximately 3 million new users every month. Under Shai, the marketing department has executed hundreds of worldwide campaigns for television and social including 5 Super Bowl commercials, creative videos, podcasts and more.
AGENDA:
00:00 — The AI Agent Revolution: 93% Automation?
03:55 — Why I'm Buying TWO Super Bowl Ads This Year
08:58 — The $100M Marketing Secret: Brand vs. Performance
13:28 — Why LTV is Bullshit (and What You Should Use Instead)
18:52 — 10x Your Growth: How to Find Tomorrow's Arbitrage
27:10 — SEO is Dying? Why I'm Increasing My Ad Spend Anyway
31:14 — The TikTok Fail: Why Even Big Brands Can't Crack It
36:11 — Stop Selling the "Why": Put the Product in the Center
47:57 — Will AI Make You Unemployed? A Warning for Marketers
52:27 — Why Celebrity Endorsements Never Work