Twenty Thousand Hertz
Jingles: How they hooked us and why they vanished
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Show notes
Odds are if we asked you sing your favorite advertising jingle from when you were a kid, you’d be able to recall every single lyric. Yet we don’t hear many advertising jingles these days. Why is that? This is the story of the rise, fall, and brain science of the jingle. In this episode we talk to UCLA’s Timothy D. Taylor, author of The Sounds of Capitalism, and Durham University’s Kelly Jakubowski.
Twenty Thousand Hertz is produced by Defacto Sound.
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Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/jingles
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