Twenty Thousand Hertz

Twenty Parts Per Thousand: Designing with smell

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The stories behind the world's most recognizable and interesting smells.


Throughout history, humans have gone to great lengths to indulge their sense of smell. We explore the contemporary scent industry to see how modern creatives are utilizing works of olfactory art everywhere from Disney World to high-end museums. Featuring Disney Imagineer Gary Powell and former New York Times scent critic Chandler Burr.


Twenty Thousand Hertz is produced by Defacto Sound.

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Check out Chandler’s exhibits at chandlerburr.com.

Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/twentypartsperthousand

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