How To Write Emails People *Actually* Want To Read — Ep. 251 · Flow Business summary

Key takeaways

Regularly engage with your email list to build relationships and prepare them for future sales.
Consistency in sending emails helps maintain relevance and keep your audience engaged.
Craft compelling subject lines to increase email open rates.
Repurpose existing content to save time and maintain quality in emails.
Use storytelling to create strong connections and relatability with your readers.
Every email should provide value, whether through education, motivation, or support.
Authenticity and personality in email writing foster better relationships with your audience.

Summary

Introduction to Email Engagement

In this episode, Sean discusses the common dilemma business owners face about engaging their email audience effectively. He emphasizes the need for regular email communication beyond just promotional content, to prepare and warm up potential clients. Sean stresses that consistent email marketing fosters a better relationship with subscribers, ultimately leading to sales when the time is right.

The Importance of Consistency

Sean highlights that the first tip for effective email communication is consistency in sending emails. He argues that a regular schedule helps keep the audience engaged and familiar with the sender. Sending emails too sporadically can lead to audiences viewing them as spam or neglecting them altogether. Ideally, emails should be sent weekly, bi-weekly, or at least once a month to maintain relevance.

Crafting Engaging Subject Lines

The subject line is crucial for email open rates. Sean provides various strategies for creating compelling subject lines that spark curiosity and interest, such as asking a question, referring to content inside the email, or taking a stand on an issue. A strong subject line increases the chances of the email being opened and read.

Repurposing Existing Content

Creating new content for every email can be overwhelming, so Sean suggests repurposing existing materials. Whether from social media posts, podcast episodes, or blog content, adapting these materials into email format provides valuable insights without the stress of starting from scratch.

Storytelling and Relatability

Sharing personal anecdotes or client success stories can significantly enhance email engagement. Sean believes stories resonate well with the audience and can show relatability. By weaving narratives into their communications, business owners can develop stronger connections with readers.

Offering Value and Education

Every email should aim to provide value. Whether through educational content, tips, or motivational messages, Sean emphasizes the importance of giving readers something beneficial. This helps establish credibility and positions the sender as a trusted resource.

Inspiration and Encouragement

In addition to educational content, there is a space for motivation within email communications. Sean encourages sending uplifting messages that can inspire clients to take action toward their goals. These emails can provide a refreshing break from regular business content.

Being Authentic and Personal

Authenticity is key in email communication. Sean advises against adopting a robotic or overly formal tone; instead, business owners should showcase their personality. Writing as if conversing with a friend can create a more engaging and approachable email.

Show notes

So, you’ve gotten on board with building an email list and sending emails to your audience, but now, there are bigger questions looming…What are you supposed to say in your emails and how do you get people to read them? Not knowing what to write in emails is one of the biggest blocks business owners have that keeps them from using this powerful tool in their business. So in this episode, I’m going over my best tips and tricks for writing emails people actually want to read so they do their job of growing your business and making sales.

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How To Write Emails People Actually Want To Read — Ep. 251