Circana Unpacked
Leveraging the Complete View of the Beauty Market
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Show notes
Insights that are anything but skin deep. Circana’s Larissa Jensen, vice president and beauty industry advisor, describes the power of Circana’s Complete Beauty™ capabilities, including a full view of mass and prestige sales and consumer behavior across skincare, makeup, hair and fragrance.
Highlights:
- A majority of beauty sales occur in brick-and-mortar stores, given the experiential nature of products like color cosmetics and fragrance. But the technical side of beauty, including key ingredients and promised performance, fare well online.
- Learn how beauty products are part of consumers’ shifting attitudes toward wellness.
- Consumers are turning to beauty to satisfy their treat mindset. Learn which categories are answering the call.