Circana Unpacked
Fresh Perspectives with Jonna and Sally: Leverage Fresh to Fight the Split Trip
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With inflation increasing, consumers are spending more time finding deals and shopping across multiple stores to get what they want at the best prices. Jonna Parker, principal of IRI’s Fresh Center of Excellence, and Sally Lyons Wyatt, IRI’s EVP and Practice Leader, Client Insights, share strategies to adapt and adopt to the products and solutions shoppers are looking for.