Circana Unpacked
CES Podcast No. 4: How Tech is Enhancing the Consumer Experience
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Show notes
In the final CES podcast episode, NPD colleagues Ben Arnold, consumer technology industry analyst and Joe Derochowski, home and home improvement industry advisor, share their highlights from the big event, including how technology is enhancing – and enabling – the consumer experience.
Highlights:
- Initiatives including the Home Connectivity Alliance work to bring smart appliances together for an easier and more robust consumer experience.
- More consumer health and wellness needs are being met with technology across new categories, including bathmats that read body composition and pillows that support quality sleep.
- Technology is also making greater enablement possible, from voice-activate kitchen appliances and customizable gaming consoles to beauty and personal care applicators.