Circana Unpacked
A Sneak Peek into “Inside America’s Kitchen”
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Show notes
Circana has undertaken an extensive audit of America’s kitchens, recording what’s in our pantries and refrigerators, and inventorying appliances, cookware and utensils. Findings, found in the new report, Inside America’s Kitchens, reveal that we’re stocking far fewer food items than in 2020, yet we’re making good use of tools in our meal prep. Darren Seifer, Circana Food & Beverage Industry Analyst, shares insights into behavioral changes and generational differences.
Highlights:
- With the inflation of 2023, consumers are pulling back on impulse purchases and doing their best to avoid waste. There are an average of 10% fewer pantry items in 2023 than there were in 2020.
- Convenience is a priority for all consumers, but how we realize it differs, often based on our ability to pay for speed, great taste, fresh offerings and customization.
- While coffee is nearly ubiquitous across households, there are dramatic generational differences in how it’s prepared. Generation is an indicator of other food items, as well, with older consumers more likely to have staples like cooking oil and canned tomatoes, while the youngest households are more likely to have pasta sauce and pasta on hand.