Circana Unpacked
#10 - "Best" Practices for Commerce Media
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Show notes
Retail and media continue to evolve — often rapidly and with broad implications. Lisa Valentino, executive vice president and chief ads and media officer at Best Buy Co. Inc., joins the podcast for a conversation with Circana’s Cara Pratt, president of global retail and media, to explore shifts that are defining the latest and future chapters of commerce media and the importance of measurement across the total market.