Circana Unpacked
March 2022’s Fresh Pulse
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Show notes
Inflation is rising and shopper behavior is changing. Jonna Parker, principal of IRI's Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics, discuss how inflation is showing up in grocery retail and offer some insight into how younger consumers are working to save money. Hint: they aren't turning to paper circulars the way older shoppers do.