Business Wars
Gallo: Godfathers of Wine | Thunderbird | 4
This episode isn’t summarized yet
Create a free account and summarize it. In a few minutes you’ll have the key takeaways and a section-by-section summary.
Show notes
It’s the 1940s and as American soldiers battle the Axis powers overseas, Ernest and Julio Gallo fulfill lucrative government contracts for jet fuel ingredients made out of ethyl alcohol, known as "torpedo juice.” They also make a risky wager on the volatile grape market. When peace comes, the Gallo brothers pour their wartime windfall into developing the most aggressive and controversial sales techniques in the industry.
Towards the end of the 1950s Ernest Gallo creates a blockbuster new product aimed at black, urban consumers. Thunderbird — beloved by winos everywhere — rockets Gallo to the top, but drives a wedge between the high-minded winemaker Julio Gallo and his bottom-line obsessed brother, Ernest.
Listen ad-free on Wondery+ here
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.