Business Wars
Denim Wars | Storming the Castle | 3
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Show notes
It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans.
But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.
Do they hold fast to their traditional base of cowboys and factory workers, or embrace the teenagers who are adopting denim?
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