Business Wars
Roomba: Hitting the Wall | Fast, Cheap, and Out of Control | 1
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Show notes
It’s 1984 and MIT professor Rodney Brooks has a radical idea: robots don't need complicated brains to navigate the world — they just need simple rules. Brooks and two of his students, Colin Angle and Helen Greiner, turn that idea into a company called iRobot. The company chases government contracts and builds robotic dolls. But in 2002, iRobot breaks through with the Roomba — a vacuuming robot. The Roomba bumps into chair legs, takes cats for joyrides, and propels iRobot to a blockbuster IPO. But the Roomba is headed for trouble.
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