Business Wars

The Birth of Vegas | Gambling on the Future | 6

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Sin City shapeshifts from its long-held ranking as the supreme adult playground on the planet to a bizarre family-friendly amusement park. Steve Wynn sets a redesign trend that emphasizes Vegas visitors who come for things other than gambling. It’s a world of boutiques, restaurants and Disney-esque rides for the kiddies.

But it’s a gamble that won’t pay off. As the new century kicks in, ever-changing Las Vegas goes through yet another attitude adjustment as Wynn and Kerkorian battle to the end. The city suffers a variety of tragic blows, and Wynnheads for a fall from grace no one could have predicted. It’s all part of the remarkable, continuing business growth in a city that is like no other.

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