Business Wars

Subway vs Quiznos | Subs Rising | 1

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It’s 1965 in Bridgeport, Connecticut, and 17-year-old Fred DeLuca needs money to pay for college. A family friend makes him a surprising offer and they become unlikely partners, opening a string of barely profitable restaurants called Pete’s Submarines. Their luck changes when DeLuca refines their cash flow management process and recruits their  first franchisee. They give the burgeoning restaurant empire  a new name: Subway. Meanwhile, in Denver, an experienced chef perfects artisanal recipes for authentic toasted Italian subs, and comes up with a name so weird it’s unforgettable: Quiznos.


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