SuperPod — The no-filter MSP show
Why outspending your fellow MSP is not a good idea (and what you can do instead)
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Show notes
Topics discussed in this episode:
- How can you differentiate your MSP from the MSP next door when you're on a shoe-string budget. 03:45
- Tactical advice on being 'agile' and how you can leverage automation to achieve the 'everything now' phenomenon. 09:50
- A step-by-step breakdown to answer 'Why should this client come to me', and break the silos between marketing efforts. 17:20
- Overcoming the lack of events, tightening budgets, absence of direct sales, and leveraging Facebook at $0. 19:15
- Finding your niche, and exploring newly blossomed markets. 22:45
Resources mentioned in this episode:
- Textexpander
- Calendly
- Use the promo code Superops100 to get $100 off on your first month of Smith.ai
Credits:
The team that made this episode possible:
- Praveen Ramesh, who leads product marketing & growth
- Monica Maria, who leads the content marketing and editorial efforts
- Karthikeyan Ganesh, who designs everything you see on our website
- Kanagaraj Subramaniam, who built everything on this podcast page