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Why 'human customer service' is an underrated growth lever for MSPs
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Show notes
Topics discussed in this episode
- How did Mark discover the MSP niche, and how he fell in love with them? 01:37
- Why MSP technicians need some assistance in sharpening their emotional quotient. 05:10
- Key practices to ensure your customer experience is in place. 06:40
- The business impact of providing a great customer experience. 08:00
- Retaining the 'human' element in the age of bots, AI and automation. 09:25
- On MSPs producing content that engages their audience. 13:10
- Tactical advice on leveraging customer experience as a growth lever. 15:46
The team that made this episode possible
- Praveen Ramesh, who leads product marketing and growth.
- Monica Maria, who leads the content marketing and editorial efforts.
- Karthikeyan Ganesh, who designs everything you see on our website.
- Kanagaraj Subramaniam, who built everything on this podcast page.
What you will learn
- Why 'human customer service' is a growth lever MSPs don't leverage.
- The importance of customer experience for MSP technicians.
- How can you bring customer experience in the age of bots, automation, and AI.
- Tactical advice on using customer experience as a growth lever.