Growing and evolving your MSP in desperate times

Topics discussed in this episode:

• The two factors affecting how MSPs navigate the changes. 04:15
• The only constant in the world of technology is change. 07:13
• MSPs that didn't care well for their clients in the summer of 2019 are losing customers 08:00
• Distributed workforce increased the demand for MSPs. 09:51
• Adoption of new technology isn't purely an MSP's responsibility; the client must be willing too. 12:07
• The advantages of hosting events virtually and marketing to an audience virtually. 13:31
• Social proof is key to marketing. It's as good as word-of-mouth marketing. 16:14
• A series of elements that make a good website isn't the same as a perfect website, and why you should have one. 20:04
• Marketing your MSP business is as important as building your products or delivering great customer service. 23:01
• Why it's necessary to look around at what's happening and see how to fit that in your current MSP strategy. 26:30

Resources mentioned in this episode:

• Updating Servers Doesn't Grow Your Business by Paul Green
• The 6 Principles of Persuasion by Dr. Robert Cialdini
• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
• They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan

Credits:

The team that made this episode possible:

• Praveen Ramesh, who leads product marketing and growth
• Monica Maria, who leads the content marketing and editorial efforts
• Karthikeyan Ganesh, who designs everything you see on our website
• Kanagaraj Subramaniam, who built everything on this podcast page