SuperPod — The no-filter MSP show
Digital marketing 101 for managed services: the dos and don'ts
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Show notes
Highlights
- How digital marketing has taken prominence over face-to-face marketing. 02:03
- The importance of cultivating trust and building relationships in growing a brand. 02:54
- The importance of storytelling in communicating the value of a business. 06:52
- Things to look out for when hiring a marketer. 07:47
- Pandemic trends that accelerated MSP businesses and the ones that are here to stay. 13:09
- Defining marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) — Micheal's take. 16:02
- The importance of hiring a marketer early on in a growing organization. 19:32
Resources mentioned
- MSP sales 101
- Figuring out branding and acquisition: the MSP angle
- Getting started with Branding for your MSP
What you will learn
- People are drawn in by a brand's interaction with the people
- In a B2B environment, people relate more to your brand's personality as opposed to the logo
- Creative and emotional connection take precedence over templates in marketing