Episodes
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E12 w/ Tibo Maker: How can a $40K MRR SaaS be losing 20% of Its Customers
At 20% monthly churn, PostBridge cannot grow sustainably through acquisition alone; reducing churn or doubling qualified acquisition is mathematically necessary to reach $100,000 MRR.
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E11 w/ Mariya Delano: How to Fix a SaaS Trial-to-Paid Conversion Problem
Userlist’s biggest problem is not necessarily missing functionality; it is that its sophisticated product, positioning, pricing, sales process, and customer acquisition are not aligned with one another.
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E10 w/ Jessica Malnik: Plateaued at six figures, but still hungry
Focusing on niche markets with high compliance or certification requirements offers more sticky and valuable customer relationships.
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E09 w/ Jon Sturgeon: AI changed his agency's model. Should he grow or sell?
Productizing complex services like revops and integrations is difficult due to their variability and customization.
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E08: Creating customer interview questions before you have customers
Writing down hypotheses before customer interviews helps validate assumptions and refine questions based on real feedback.
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E07 w/ Dan Martell: 1 big logo won't get him the next 10
Focus on expanding the customer base beyond a single, major client to reduce concentration risk.
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E06 w/ Bryce Adams: Pivoting his strategy into his strengths
Identify and target the right market segments—specifically, agencies managing large WooCommerce stores with sizeable GMV—that are already committed to AWS and need expert help.
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E05 w/ Laura Roeder: Scared to commit to his best customers
Niche down with bravery: focusing on a specific customer segment makes marketing, product development, and pricing much easier and more effective.
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E04 w/ Dr. Sherry Walling: He built a great business, but it doesn't feel like it
Success in building a stable, calm business can lead to existential questions about purpose and recognition.
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E03 w/ Craig Hewitt: Restarting growth after stuck at €16k/mo
Customer acquisition is less the problem than retention and targeting the right market segments.
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E02 w/ Rob Walling: $1M ARR, how to expand into a new market
Successful SaaS growth often requires a strategic shift toward new, larger markets rather than just optimizing existing channels.
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E01: Restarting growth when stuck at $32K MRR
A SaaS business plateau often stems from the lack of a large, repeatable market rather than just churn or slow growth.
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