This Week in Startups

Taste is the new programming language (w/ Astrocade CEO Amir Sadeghian) | AI Basics

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The TWiST AI Basics series is made possible by Google Cloud!
Build context-aware AI workflows using DeepMind models and orchestration tools with Google for Startups' new Startup technical guide on generative media. Get the guide here: https://goo.gle/technical_guide
Astrocade is building super-intelligence for the interactive world. Build the future of fun: https://www.astrocade.com/careers
Today's show:
*Making a video game once required a studio, an engine, and a team of five or more people working for six months. But with Astrocade, users just describe the game they'd like to play and share, and an AI assembles it from minutes, ready to publish to a TikTok-style feed.
Still, founder and CEO Amir Sadeghian tell us AI can't actually build a great game all on its own. The magic isn't just in the automation, but the user's creativity and good taste.
Amir demos how the app turns simple sentences and descriptions into full video games, explains why frontier models still regress to the mean rather than pushing boundaries, and unpacks how the game's human-in-the-loop workflow can turn even generic ideas into something original and fun.
Guest:
Amir Sadeghian on X: https://x.com/_amirabs
Astrocade: https://www.astrocade.com/
Relevant Links
Flappy Bird: https://flappybird.io/
Plants vs. Zombies: https://www.ea.com/ea-studios/popcap/plants-vs-zombies
MrBeast on YouTube: https://www.youtube.com/@MrBeast
Google's Nano Banana Pro: https://nanabananapro.com/
Timestamps:
0:00 Welcome to AI Basics, presented by Google Cloud
0:44 Amir Sadeghian, CEO of Astrocade joins
1:08 What is Astrocade and how does it work?
2:58 From describing to publishing: the TikTok for games
3:37 Amir's origin story: four continents, one vision
5:11 Why making games used to require years of training
6:46 The watermelon juice theory of product friction
7:35 Taste as the new programming language
14:18 Personalizing games with your own images
15:23 From consumer to prosumer: can you make a living?
16:22 Astrocade's creator fund and new creator economy
17:07 Open roles at Astrocade
18:10 Why play is the most universal human language
19:43 Google Cloud, Gemini, and wrapping up

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Thank you to our partners!
Build context-aware AI workflows using DeepMind models and orchestration tools with Google for Startups' new Startup technical guide on generative media. Get the guide here: https://goo.gle/technical_guide
Astrocade is building super-intelligence for the interactive world. Build the future of fun: https://www.astrocade.com/careers

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