The Jim Rutt Show
EP35 Ken McCarthy on the History of Online Business
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Show notes
Internet pioneer Ken McCarthy talks with Jim about why & how he first got on the internet in 1993, what it was like to be in tech in the 90’s, the walled gardens of the early internet, the birth of email, Well.com, the pre-commercial internet, brand vs direct response advertising & how they made their way to the internet, Ken’s online businesses, the early days of AOL, the timeline of internet media, the state of podcasting today, understanding market potential & targeting, dangers of sleazy marketing & ad-supported business models, the high cost of free services, Facebook & Google’s ad supremacy & what the future holds for them, publishing business models, the .com crash, and more.