Morning Brew Daily
MSNBC Dumps the Peacock Logo & Job Certs Don’t Actually Pay Off
· Summarized
Key takeaways
- MSNBC's rebranding as MS NOW has drawn criticism for being generic and lacking originality.
- Soho House's challenges as a public company highlight the difficulties of maintaining exclusivity while seeking growth.
- A study shows that most non-degree job certifications do not lead to significant career or salary benefits.
- Social media-first sitcoms present new marketing opportunities and show how brands can engage audiences creatively.
- Recent news highlights reflect a range of issues, from labor strikes to the evolving language of contemporary culture.
Summary
MSNBC's Rebrand to MS NOW
The podcast opens with a discussion about MSNBC's recent name change to MS NOW, in light of Comcast's spin-off of its cable networks. The hosts explore the potential reasons behind the rebrand, the reactions it sparked online, and the consequences of shedding its historical brand identity, especially the iconic peacock logo. They note the reaction from viewers and media commentators, who criticize the name as generic and unoriginal.
The Rise and Fall of Soho House
The segment transitions to Soho House's decision to go private after struggling on the public markets. The hosts discuss its history as an exclusive membership club, the challenges of branding and growth as a public company, and whether operating privately will allow it to regain its exclusivity. They speculate on the future of such venues in the context of their brand's dilution through rapid expansion.
The Efficacy of Non-Degree Certifications
The podcast examines the findings of a recent study revealing that most non-degree job certifications fail to deliver significant career advantages or salary increases. Listeners learn about the proliferation of credentials that emerged during the pandemic and are cautioned to exercise diligence in researching the value of prospective certifications. The discussion emphasizes the disparity in quality and return on investment among different educational credentials.
Social Media-First Sitcoms as Marketing
In the trend segment, the hosts explore the creation of social media-centered sitcoms like 'Rumies,' which blend storytelling with brand marketing. This narrative style resonates well with younger audiences and leverages platforms like TikTok for distribution. They discuss the balance between storytelling and brand awareness, and how such strategies reflect a new era of content consumption driven by social media.
News Highlights and Final Thoughts
Finally, the episode wraps up with shorter news headlines about an air strike by Air Canada flight attendants, price cuts for Ozempic, an art auction at the CIA, and the Cambridge Dictionary's new word additions from TikTok culture. Each headline is presented with humor and reflection on its implications in various sectors, concluding with an invitation to trivia night for listeners.
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Show notes
Episode 651: Neal and Toby chat about MSNBC’s changing of their logo and their name, now MS NOW, part of Comcast’s spin-off of cable channels. And, Soho House, the members-only private club goes…private. Next, non-degree job certifications were very popular during the pandemic years, but a new study finds that they don’t give you the pay bump you were hoping for. Meanwhile, social-media first sitcom shows are becoming a new way for brand marketing.
00:00 - Disney adult super fans
3:45 - MSNBC is MS NOW now
9:00 - Soho House goes private
12:20 - Job certs don’t pay off
17:30 - Toby’s Trends: social media sitcoms
21:00 - Sprint Finish!
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