One historic LA theater's 70 mm movie makeover for "The Odyssey"

Key takeaways

The resurgence of traditional film formats like 70 millimeter is driven by a desire for authentic cinematic experiences.
Old-school film projection requires specialized equipment and expertise, which is kept alive by a dedicated group of veteran projectionists.
Younger audiences, including Gen Z, are increasingly attracted to analog media and film for its tactile and cultural value.
Technical and preservation efforts are crucial to maintaining and operating vintage film projection equipment, often involving significant investment and skilled labor.
The experience of watching a film projected on film in a historic theater remains a unique and valued event.

Summary

The Resurgence of Classic Film Formats and The Odyssey's Theatrical Return

This section discusses the recent interest in traditional film formats like 70 millimeter and the efforts to screen Christopher Nolan's 'The Odyssey' in this vintage format. The Alex Theater in Glendale, California, has been renovated to accommodate 70 mm projection, marking a significant revival of old-school cinema technology. The theater's technical director, Miles Williams, explains how they've brought back film projection with considerable investment and effort to offer audiences an authentic cinematic experience in a historic venue.

Differences Between Film Formats: IMAX, 70 Millimeter, and Digital

Here, the distinctions among various film projection formats are examined. IMAX, especially IMAX 70 millimeter, is discussed as the largest and most immersive format, utilizing horizontal film run with 15 perforations per frame. Standard 70 mm film, considered more traditional, is shot vertically with five perforations and offers superior clarity and color, making it a premium viewing choice. Digital formats are also mentioned, which do not match the physical film experience but are more common in modern theaters.

Technical Challenges and Preservation of Film Projection

This section highlights the technicalities involved in maintaining and operating old film projection equipment. It discusses the scarcity of parts and expertise, emphasizing the role of veteran projectionists in LA who keep these old projectors running. The importance of tinkering and specialized knowledge for repair and upkeep is underlined, as well as the effort required to bring historic theaters up to modern standards with a dedicated budget and team.

The Attraction of Analog Films for Young Audience and Cultural Significance

The podcast explores why younger generations, particularly Gen Z, are drawn to analog film formats. Factors such as the physicality and tactile nature of film—offering a meaningful, tactile connection—are considered. The resurgence in collecting tapes, LPs, and other analog media is seen as a response to digital disconnects and a desire for more authentic, human experiences. This cultural shift underscores a broader appreciation for the history and craftsmanship of traditional filmmaking.

Show notes

Old school film technology is having a moment this summer. Moviegoers have traveled far and wide to see Christopher Nolan’s “The Odyssey” in its intended IMAX 70 mm film format. But even theaters with non-IMAX 70 mm film projection are hard to come by. The Alex Theatre in Glendale, California was renovated to screen “The Odyssey” in 70 mm film.

Marketplace’s Meghan McCarty Carino spoke with Miles Williams, the theater’s artistic director, about the renovation and why old school film technology is attracting Gen Z film fans.