The Story of Money
Disrupting Big Ag
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Investors poured $17bn into agricultural food and technology startups in 2018, fuelled by threats to the world's food supply, including climate change and a growing global population. We visit one such startup, Indigo Ag, which is working with farmers to trial its microbial products for healthier crops. Indigo Ag provides microbial seed treatments to farmers for free in exchange for data. The company also sells the seed treatments through its standard commercial model.
With guests Emiko Terazono, FT commodities correspondent, Ben Riensche, owner and manager, Blue Diamond Farming Company and Geoffrey von Maltzahn, co-founder and chief innovation officer, Indigo Ag.
Read more from Emiko on agricultural food and technology at FT.com:
https://www.ft.com/content/ee6fb294-edc3-11e8-8180-9cf212677a57 (paywall)
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