How Design Thinking Unlocks Creativity

For business leaders, the struggle between efficiency and innovation is constant. How do businesses meet their customers’ needs while also developing new and improved products and services? In the article “Why Design Thinking Works” from the September-October 2018 issue of Harvard Business Review, author Jeanne Liedtka of the University of Virginia’s Darden School of Business writes “the structure of design thinking creates a natural flow from research to rollout.” She explains how this clear process helps teams break free of a variety of human tendencies that get in the way of innovation. In this episode, we bring you the narrated version of Liedtka’s article.