HBR On Leadership
The Benefits of Career Sponsorship Go Both Ways
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Most of us think of mentoring a colleague as a one-way street—a gift of professional guidance and advice. But Sylvia Ann Hewlett says sponsorship needs to be a reciprocal relationship. Hewlett is an economist, consultant, and the author the book The Sponsor Effect: How to Be a Better Leader by Investing in Others. In this episode, she breaks down the building blocks, risks, and potential rewards of sponsorship. She also offers advice for choosing the right protégé and effectively launching and managing these long-term relationships.