Switched on Pop
Newcomers: Jhayco
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Jhayco, the artist formerly known as Jhay Cortez, feels different from the rest of the Latin music machine. He considers himself a “melody freak,” has a wide variety of influences – “Alternative music, indie music, deep house, rap, trap, salsa, bachata, scores for music” – and is intimately involved in every step of the creative process, writing, producing, and performing his brand of glossy, melancholic reggaeton.
Since his breakout hit “No Me Conoce” in 2019, the Puerto Rican multihyphenate has become one of the most listened to artists in the world, thanks to collaborations with superstars including Bad Bunny and J Balvin — which have amassed several billion streams on Spotify —, along with writing credits on smash hits like Cardi B’s “I Like It” and Natti Natasha’s “Criminal.”
Jhayco's newest record, Le Clique: Vida Rockstar (X) is out September 6th, and is a three-part, 29-track behemoth highlighting Jhayco's globalist production style, his keen eye for melody, and his unique tastemaker status in the industry. “There's only a few people I know who do this,” he says, “and thank God I'm one of those people.”
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