Switched on Pop
Listening 2 Britney: Gimme More
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Show notes
There’s no more iconic Britney lyric than the opening of “Gimme More.” It's 2007, four years since her last album In The Zone was released, and Britney is affirmatively back with the uptempo track leading off her album Blackout: “It’s Britney, Bitch.” The song echoes the dance-pop Neptunes sound of “I’m A Slave 4 U.” It's built around a driving riff and off-kilter drums produced by Floyd Nathaniel Hills AKA Danja. Each time Britney sings “more” her voice is pitched down to a devilish growl. This disturbing vocal processing mirrors the vulgar paparazzi and public scrutiny in her personal life. On the fourth and final episode of our series Listening to Britney, we want to once again focus on her voice, how it's manipulated, how it’s evolved, and where it might be going.
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