$30B Founder: How To Rank #1 In ChatGPT

Key takeaways

The foundation of success hinges on creating valuable content that meets users' needs.
Adapting marketing strategies to new technologies, such as AI, is crucial for maintaining relevance.
Community creation is a powerful tool for businesses to establish loyalty and facilitate transactions.
Iterative processes and experimentation are essential to refining ideas and achieving success.
Understanding and adapting to shifts in consumer behavior will allow businesses to leverage emerging platforms effectively.

Summary

Origin of Inbound Marketing

Darmesh Shah discusses the early days of HubSpot and how he built the company from scratch. He shares his journey transitioning from a blog about startups to creating HubSpot, emphasizing the importance of content marketing and SEO in drawing traffic in the early days.

Algorithm Jacking and the Evolution of Marketing

The episode delves into 'algorithm jacking', where Darmesh explains how businesses can leverage algorithms today. He introduces the concept of AEO (Answer Engine Optimization) and discusses the decline of traditional SEO due to the rise of AI and tools like ChatGPT.

Tactics for Ranking in ChatGPT Searches

Darmesh outlines actionable steps businesses can take to optimize for AI search engines. These include enabling chatbot crawlers, restructuring content as Q&A, employing white-hat linking, and utilizing structured product catalogs to improve visibility in AI-driven platforms.

The Playful Builder Mindset

Darmesh shares his philosophy on entrepreneurship, highlighting the importance of iteration and perseverance. He describes his approach to creativity in building projects and the thrill of entrepreneurial endeavors.

Building a Community and Efficient Markets

Darmesh discusses the significance of community building in creating efficient markets. By connecting buyers and sellers, businesses can add value while capitalizing on network effects.

Show notes

Want to rank #1 in ChatGPT? Get the Prompt Library: https://clickhubspot.com/dpm

Get HubSpot's new Loop playbook here: https://clickhubspot.com/cd63b7

Episode 745: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Dharmesh Shah about the early days of SEO and how to jack the algorithm today to show up in ChatGPT responses.

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Show Notes:

(0:00) The origin of inbound

(15:55) Algorithm jacking

(22:43) Old Way: SEO

(32:45) New Way: AEO

(36:21) Step 1: Enable chatbot crawlers

(37:55) Step 2: Restructure your content as Q&A

(39:05) Step 3: White hat linking

(43:44) Step 4: Structured product catalogues

(44:27)Step 5: Human generated answered

(46:57) How Dharmesh goes from 0 to 1

(52:26) How Dharmesh uses ChatGPT

(59:30) The sport of business

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Links:

• Inbound - http://inbound.com/

• On Startups - https://www.onstartups.com/

• ClickFunnels - https://www.clickfunnels.com/

• Loop Marketing - https://www.hubspot.com/loop-marketing

• ImageGen.ai - https://imagegen.ai/imagegen

• DadJoke.ai - https://agent.ai/agent/dadjoke

• Agent.ai - https://agent.ai/

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Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!

Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano