How To Grow An Audience If You Have 0 Followers

Key takeaways

Focus on the quality of followers rather than the quantity.
Embrace your passions and interests to create unique content.
Build connections and relationships instead of merely aiming for an audience.
Use personal experiences to generate engaging content ideas.
Share your journey, achievements, and aspirations with your audience.
Build a collection of engaging content to keep viewers coming back.
Create a feeling through your content to form lasting connections.
Continuously improve your content to build a dedicated following.

Summary

Forget the Numbers

Shaan emphasizes the importance of focusing on the quality of followers rather than the quantity. He uses the analogy of choosing between a random group of individuals versus a select, influential group to illustrate that attracting the right audience is more valuable than sheer numbers.

Find Your Inner Nerd

Shaan discusses the significance of being authentic and passionate about your interests. He suggests that the best content is a reflection of your true self and that embracing your unique obsessions can help you connect with like-minded individuals online.

Build a Magnet, Not an Audience

Instead of thinking about building an audience, Shaan suggests creating a 'magnet' that attracts like-minded people. This approach aids in forming deeper connections and fostering valuable relationships that can benefit both personal and professional growth.

First, Last, Best, Worst, Weirdest Exercise

To generate content ideas, Shaan recommends the 'First, Last, Best, Worst, Weirdest' exercise. This involves reflecting on different aspects of your life to uncover personal stories that can be shared with an audience, enhancing relatability and engagement.

The Five D's

Shaan introduces the concept of the Five D's: Done, Deliver, Do, Dreams, and Dork Out. This framework highlights the importance of sharing your journey, what you accomplish, your aspirations, and your passions, thus helping to build a meaningful connection with your audience.

Create a Binge Bank

Shaan advises creators to focus on building a 'binge bank,' a collection of content that is engaging enough to keep viewers coming back. This strategy encourages creators to consistently produce good content without getting discouraged by initial low numbers.

People Want a Feeling, Not Information

Shaan asserts that content should evoke feelings rather than just provide information. Offering inspiration, motivation, and engagement leads to a loyal audience that resonates with what you create.

Be So Good They Can't Ignore You

Taking advice from Mr. Beast, Shaan recommends focusing on improving with every new piece of content created. This iterative process not only enhances the quality of work over time, but also helps filter out those who are not serious about creating content.

Show notes

Episode 620: Shaan Puri ( https://x.com/ShaanVP ) breaks down the 9 lessons he’s learned while building an audience.
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Show Notes:
(0:00) Intro
(2:17) Forget the numbers
(6:11) Find your inner nerd
(9:57)Build a magnet
(10:40) First, Last, Best, Worst, Weirdest
(12:40) The thing I wish I knew earlier
(15:53) No such thing as too long
(16:18) A+ content with C- delivery
(17:58) Create a binge bank
(18:32) People don’t want information
(19:55) Be so good they can’t ignore you

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My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano