My First Million
The New Style of Video That’s Taking Over the Internet
· Summarized
Key takeaways
- Video is the primary mode of communication on the internet, and creators must adapt their skills to harness this medium effectively.
- High production quality and storytelling are vital for video content creators in attracting and retaining audiences.
- There is a growing demand for skilled creators in the video content space, indicating a potential market for educational initiatives focused on modern media.
- Cinematic content tends to outperform traditional forms of marketing, making it essential for companies to invest in high-quality production.
Summary
The Rise of Cinematic Creators on the Internet
Sam Parr and Shaan Puri delve into the surge of cinematic content creators emerging on platforms like TikTok and YouTube. They explain how these creators are transitioning from traditional formats to well-produced, scripted, and visually appealing videos, drastically changing how storytelling occurs online. Sam emphasizes how video has become the 'native tongue' of the internet, likening it to various spoken languages in different countries.
Notable Examples of Cinematic Success
Throughout the episode, the hosts highlight specific creators, such as Wesley Wang, whose film 1Nothing, Except Everything1 went viral. They discuss the characteristics that make these creators stand out, such as high production quality and engaging scripts, which invite viewers from various demographics to appreciate non-mainstream content. They also mention creators like The Iron Snail and Michael MacKelvie, who have garnered significant followings through their niche, well-executed content.
The Future of Video Content Creation
Sam discusses the potential for establishing a new educational institution focused on video skills, aimed at equipping individuals with the tools necessary for modern media and marketing. He believes that as video content continues to dominate the internet landscape, there will be a growing demand for skilled creators. This leads to discussions on how the imbalance between the supply of skilled video creators and the demand for quality content could be addressed through education.
The Evolving Landscape of Marketing and Content Strategy
Shaan shares insights from his experience running a previous company and correlates these to the evolving nature of content marketing. He states that the traditional approaches may not suffice in the current landscape, and he emphasizes the importance of creating engaging, cinematic content that not only markets products but deeply connects with viewers.
Sponsors
- HubSpot · Sam created a guide with strategies to help content go viral, with steps that he's mastered from his previous company.
- Creator Camp · A new initiative focused on helping content creators make cinematic style videos.
- Mercury · A banking solution used by Shaan across his companies, touted for its ease of use and effectiveness.
- Hampton · A service that Shaan is affiliated with, that focuses on wealth management and personal finance solutions.
Show notes
Want Sam's Guide to Create Irresistible Content? Get it here: https://clickhubspot.com/skv
Episode 730: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about the trend of cinematic content creators on TikTok and YouTube.
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Show Notes:
(0:00) Creator Camp
(7:41) Wesley Wang’s Viral Short Film
(17:00) The Iron Snail
(20:08) Michael MacKelvie
(24:52) Ryan Trahan’s Candy Commercial Masterpiece
(27:20) Different Is Better Than Better
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Links:
• Creator Camp - http://creatorcamp.co/
• nothing, except everything. - https://www.youtube.com/watch?v=hif5eI5pBxo
• Batmalle - https://www.instagram.com/reel/DK1n403ok0k/
• The Iron Snail - https://www.youtube.com/@TheIronSnail
• Michael Mackelvie - https://www.youtube.com/@MichaelMacKelvie
• “We Need To Talk” - https://www.youtube.com/watch?v=ImQ1nY0y9HA
• Joyride - https://www.joyride.com
• STICKS - https://www.youtube.com/@STICKS
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Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
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