My First Million

#65 - Q&A with Andrew Wilkinson, Co-founder of Tiny

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Key takeaways

  • Building a strong network and finding trusted CEOs through referrals is vital for successfully managing acquired companies.
  • Reading biographies and insights from influential leaders can significantly enhance understanding of business dynamics.
  • Growth in business can follow repeatable patterns, particularly with the right incentives and marketing strategies.
  • Scrappiness and urgency are sought after traits when hiring, but it is crucial to also ensure operational consistency.
  • Embrace failure as a learning opportunity, and understand the challenges and realities of different industries.
  • Balancing personal capital with strategic fundraising can open new avenues for growth and investment opportunities.
  • Focus on the long-term development of profitable, sustainable businesses rather than chasing high-risk ventures.

Summary

Introduction to Andrew Wilkinson and Tiny

In this special episode, co-hosts Sean and Sam give a warm introduction to Andrew Wilkinson, founder of Tiny—an investment and holding company that owns ten different software companies. Following Andrew's popular previous appearance, this episode is a unique 'Ask Me Anything' format where listeners can directly engage with him.

Hiring Trustworthy CEOs

Andrew discusses his approach to finding reliable CEOs for the companies they acquire. He primarily uses his network, seeking recommendations from existing executives who understand the market. The ideal CEOs are those who have previously succeeded in similar roles, ensuring they can replicate success without needing extensive oversight.

Inspiration from Business Leaders

Andrew shares his admiration for Warren Buffett and Charlie Munger, highlighting Munger's 'lattice work of mental models' as particularly insightful. He encourages listeners to read Buffett's writings, claiming they offer invaluable lessons in business and investing.

The Repeatability of Company Building

While starting a business can feel like 'black magic', Andrew asserts that growing companies relies on established processes and best practices, particularly in marketing and pricing strategies. He stresses the importance of effective incentives for driving employee performance.

Valuable Business Biographies

Andrew provides recommendations on business biographies that have shaped his thinking. Notable mentions include 'Shoe Dog' by Phil Knight and 'Buffett: The Making of an American Capitalist' by Roger Lowenstein. He emphasizes that these books reveal the hard realities behind success.

Lessons from Failure

Reflecting on his experience with a failed restaurant venture, Andrew emphasizes the unanticipated challenges of the food industry, such as slim margins and high employee turnover. He contrasts this with the tech sector, where he now finds more satisfaction and understanding.

The Attribute of Scrappiness in Hiring

Andrew values 'scrappiness' in candidates, looking for individuals who drive projects forward with urgency and creativity. He notes the importance of pairing dynamic individuals with those capable of steady follow-through.

Networking Beyond Tech Hubs

Despite residing in Victoria, Canada, Andrew finds ways to connect with entrepreneurs outside typical tech hubs through local networks and strategic cold emails. He emphasizes that common entrepreneurial challenges unite all business types.

Investment Strategies and Raising Capital

Andrew reveals that most of his investments come from personal capital, but he is exploring opportunities to raise a fund to tackle upcoming market opportunities. He discusses the balance of investing with a deep understanding of business.

Advice on Success and Risk Taking

Andrew critiques the conventional advice of taking risks in one's twenties, advocating instead for investments with stable returns. He encourages aspiring entrepreneurs to seek profitability and consistency in their ventures.

Final Reflections

Andrew concludes by reflecting on life lessons regarding happiness derived from relationships and community rather than material possessions. He highlights the importance of lifelong learning and adaptability.

Sponsors

  • HubSpot · HubSpot is an incredibly powerful tool for managing business operations, including website, email marketing, and customer tracking. The speaker emphasizes the importance of HubSpot in their business operations and the risk of increasing costs with its pricing.

Show notes

Today we have Andrew Wilkinson (@awilkinson) of Tiny. Tiny is a holding company started by Andrew that buys “wonderful internet businesses” with the intention of holding them forever (akin to Berkshire Hathaway). Altogether, Tiny’s businesses do high 8-figures in revenue and employ close to 400 people across 20 companies. If you want to know more about his background, Andrew was interviewed on our podcast so give Episode #63 a listen. Today he answers: How do you find CEO's that you can trust, You've mentioned Warren Buffet a lot, any other leaders you look up to?, Is “company building” a repeatable process? What % of it can be automated?, Can you recommend your favorite business books?, What is your biggest failure and what did you learn from it?, What is a core attribute you look for when you hire somebody?, How do you make connections with other entrepreneurs while residing in a non-startup centric city?, How much of your investments are made up of personal capital vs. OPM (Other People’s Money)?, During your time at MetaLab, what was the best way to acquire clients?, Are you taking Buffett's advice and reading 500 pages a day?, As a person, how have you evolved over the years?, How do you start a fund with money made from an agency?, What's the required mindset shift from running one business to delegating a team to run multiple?, If you internalize one principal into your kids, what would it be?, When you built your house, what are some things that could have made the frustrations easier?, Can I skip building an agency and go straight into investing? and What's the worst & best advice you get from people who tell you how to become successful?. 
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