DARE
S4E35 | The private label playbook: How a self-funded founder built an 18-year specialty food brand
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Staying small on purpose is a strategy, and Nikki Guerrero has spent 18 years proving it works. Hot Mama Salsa grew through specialty grocers, self-funding, and a refusal to chase the biggest retailers.
On this episode of #DAREwithDarwoft, a podcast from Darwoft in collaboration with Oregon Entrepreneurs Network, Nikki Guerrero, owner of Hot Mama Salsa, joins Ned to talk about building a specialty food brand without outside capital, how private label partnerships fit into her growth plan, and why she wants her company to be an alternative to big agriculture. 🎙️
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