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S4E20 | How Audible Cone is revolutionizing worker safety tech

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Nearly 500 construction workers die in roadway incidents every year in the US. Gordon Larson, CEO of Audible Cone Alert Systems Inc., has been working to change that number since 1996 — and he's finally got the product, the patent, and the traction to do it.


In this episode of the #DAREwithDarwoft podcast — in collaboration with the Oregon Entrepreneurs Network — Gordon shares how he built a life-saving tech company from one of the most remote counties in Oregon, the challenges of scaling hardware in a world that favors software, and what it means to build a business that's quite literally saving lives.


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