DARE
S4E34 | The B2B pivot that saved a startup: From retail hustle to high-margin accounts
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A retail space seemed like the obvious next step, until it turned into the most expensive lesson of the business. Chris Hull found his real growth engine somewhere else entirely: B2B.
On this episode of #DAREwithDarwoft, a podcast from Darwoft in collaboration with Oregon Entrepreneurs Network, Chris Hull, founder of Cloud Candy Co, joins Ned to talk about pivoting from retail hustle to high-margin B2B accounts, why viral content didn't translate to sales, and what it took to reinvent a 100-year-old treat.
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