So Cute!

Key takeaways

The popularity of LaBubu dolls illustrates how social media can swiftly elevate niche collectible trends into mainstream phenomena.
Cuteness acts as a social catalyst, influencing our emotional responses and behaviors, with 'cute aggression' demonstrating the complex ways we interact with cute objects.
Understanding cuteness extends beyond mere aesthetics; it connects to cultural, linguistic, and psychological dimensions that shape our perceptions and connections.
Corporate governance is crucial in maintaining integrity within businesses and preventing systemic failures that affect the wider economy.

Summary

The Rise of LaBubu Dolls and Cuteness Culture

This section dives into the phenomenon of LaBubu dolls, small collectibles that have captured the attention of NFL players and social media users alike. The dolls, whimsical creatures designed by artist Cossing Long, encourage a culture of collectibility through blind boxes, akin to the excitement of unboxing mystery toys. The conversation acknowledges how social media has amplified trends in cuteness, reflecting our collective fascination with these quirky items. The segment humorously touches on the consumer frenzy associated with LaBubu dolls, the ensuing popularity of knock-offs like Lafufu dolls, and the jokes around their potential sinister undertones.

Cuteness Expert Joshua Paul Dale and the Psychology of Cuteness

Ben and Amory invite cuteness expert Joshua Paul Dale to discuss the psychology behind our affection for cute objects and beings. Joshua discusses how cuteness triggers social behaviors, nurtures connections, and even reduces stress. He explains the historical understanding of cuteness through a biological lens, touching on the 'baby schema' and its impact on our perception of cuteness. He also introduces the concept of 'cute aggression,' a phenomenon where people feel overwhelming urges to squeeze or nibble on cute things, showcasing our unique reactions to cuteness.

Cuteness Across Cultures: Kawaii and Emojis

The exploration of cuteness extends beyond just toy culture to include linguistic and cultural aspects. Joshua elaborates on the Japanese term 'kawaii,' which encapsulates the aesthetic and cultural significance of cuteness in Japanese society. The segment traces the history of emojis, linking their origins in Japan to the explosion of cuteness in digital communication. The conversation highlights how cuteness has evolved in modern contexts, blending Western and Japanese aesthetics, influencing trends and interactions online.

Corporate Governance and Accountability

The episode concludes with a brief return to the sponsorship from the podcast 'Is Business Broken,' emphasizing the importance of corporate governance in shaping business integrity and societal trust. This section highlights how the decisions made in corporate governance impact not just individual companies but the economy at large, citing historical examples such as the 2008 financial crisis.

Show notes

While some people find Labubus terrifying, millions of others find their big eyes and furry features irresistibly adorable. Why? From Labubu dolls taking over TikTok, to emoji taking over our text messages, cuteness is all over the internet. Ben and Amory talk to Joshua Paul Dale, professor at Tokyo's Chuo University and the preeminent cuteness expert about how cute has conquered all.

A previous version of this episode incorrectly stated that Despicable Me was a Disney movie. The episode has been updated to reflect that Despicable Me is a production of Illumination and Universal Pictures.

Show notes: Irresistible: How Cuteness Wired our Brains and Conquered the World (Profile Books)

The Cute Studies Project

This episode was produced by Grace Tatter, edited by Meg Cramer, and co-hosted by Ben Brock Johnson and Amory Sivertson. Mix and sound design by Emily Jankowski.