364: Breaking my Own Rules

Dec 20, 2024 13m

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Episode Description

Sometimes, you have to pivot. And that's harder than it seems: old assumptions are deeply ingrained, new frontiers look scary.

But right now, Podscan needs this. And today, I'll share what happened, why I'm changing direction, and where this will go.

This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.

The blog post: https://thebootstrappedfounder.com/breaking-my-own-rules/

The podcast episode: https://tbf.fm/episodes/364-breaking-my-own-rules

Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvid

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

AI-Generated Summary

Revising Decisions

Arvid discusses the importance of revisiting and reevaluating decisions as a founder, emphasizing that sometimes one must confront uncomfortable truths about their business's direction. He reflects on his realization that traditional methods of generating leads may no longer suffice, particularly as his venture, PodScan, grows.

The Centrality of Data in PodScan

The podcast illustrates PodScan's value as a data-forward platform, providing comprehensive podcast data, alerting systems, and discovery engines. Arvid stresses 'data fidelity' — accuracy, relevance, completeness, and correctness — as pivotal to PodScan's success, noting the challenges in conveying the detailed nature of their data to users.

Market Adjustments and Strategic Shifts

Highlighting his recent observations of competitors freely sharing data, Arvid reveals his decision to make significant information accessible on PodScan. He plans to create landing pages for a vast number of podcasts, realizing that sharing certain data can spearhead growth and visibility, despite fears of data scraping.

Navigating New Opportunities Post-Chartable

Arvid addresses the impact of Chartable's closure on the podcast industry and how it opens a door for PodScan. He outlines his initiative to gather and present charts and insights that reflect podcast trends, which could benefit podcasters and agencies seeking market insights.

Expanding Content and Building a Team

Looking forward, Arvid expresses his aim to evolve PodScan's marketing strategy by creating a more accessible platform. He emphasizes the need for a content marketing approach, targeting core audiences through educational and insightful content, and reinforcing this effort by building a team of skilled writers and editors.