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The podcasting industry is full of business opportunities. I see them every day, either as a podcaster, a listener, or someone running a SaaS in this industry. So here are the most promising ideas and problem areas in podcasting — right now.
This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.
The blog post: https://thebootstrappedfounder.com/startup-opportunities-in-podcasting/
The podcast episode: https://tbf.fm/episodes/362-startup-opportunities-in-podcasting
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Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
Arrid discusses the massive growth potential in the podcasting space, especially for software entrepreneurs. With approximately 500 million listeners expected by 2025 and the stickiness of podcast content where listeners engage for hundreds of episodes, he believes there are many business opportunities ripe for exploration.
As a podcaster, an avid listener, and a founder of a podcast data and analytics company, Arrid shares how his multifaceted role allows him to 'see' the gaps and opportunities within the podcasting industry. The intimacy of audio as a medium fosters an incredible connection between podcasters and their audiences, something that is essential for building trust.
Arrid emphasizes the pressing need for a better way for listeners to discover podcasts, akin to Shazam for music. He suggests the development of audio fingerprinting technology that could enhance the searchability of spoken content and provide insights into podcasts’ tones and styles beyond textual summaries.
Highlighting the loyal communities surrounding podcasts, Arrid addresses the necessity for specialized tools tailored to different podcast genres and communities. He stresses that podcasts should be viewed as living entities that thrive on community interaction, suggesting that tools encouraging audience participation would be beneficial.
Arrid delves into the production side of podcasting, detailing the challenges he faces. He proposes the creation of automation tools that can assist in video production from audio files, with AI potentially revolutionizing how podcasts are edited and shared. He also discusses the need for advanced audio cleaning tools specifically designed for podcast formats.
In light of the sparse analytics tools currently available, he underscores the need for better tracking of listenership while maintaining privacy. Additionally, he discusses the necessity for new monetization strategies that transcend traditional ad and sponsorship models, exploring potential direct listener payment systems similar to Patreon.
Towards the end, Arrid reflects on potential AI applications that could support podcasters in various aspects, from real-time interview assistance to creating transcribed and optimized show notes for SEO. He presents a vision where AI can facilitate richer content experiences both for creators and listeners.
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