388: The Job To Be Done: Understanding Customer Value Communication

May 2, 2025 11m

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Episode Description

PMF is MIA without JTBD. Make sense? :D

The "job to be done" sits at the core of my customer's use of my product. I need to understand it to understand them. To fathom their needs.

This week, I'll share how I approach that — and why it's taken me years to get here.

The blog post: https://thebootstrappedfounder.com/the-job-to-be-done-understanding-customer-value-communication/The podcast episode: https://tbf.fm/episodes/388-the-job-to-be-done-understanding-customer-value-communication

Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvid

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AI-Generated Summary

Effectively Communicating Customer Value

Arvid discusses the challenge of articulating the value of his product to different audiences. He emphasizes that he understands the value himself, but struggles to communicate it in a way that resonates with diverse customer needs and expectations. He acknowledges the importance of using the jobs to be done (JTBD) framework to better convey his product's value.

Targeting Diverse Audiences

The podcast delves into the complexity of targeting various customer types, such as marketers, developers, journalists, and researchers. Arvid shares that while he initially focused on marketers and developers, he's attracted a broader audience of non-technical users who may not speak the same language as his primary audience. This realization underscores the need to communicate the product's features and benefits clearly for all potential users.

Enhancing User Experience and Reporting Tools

Arvid reflects on the importance of restructuring his product’s dashboard to suit different user roles. He identifies the need for specific views and reporting tools that cater to the tasks of journalists, podcast hosts, and marketers. This customization is crucial for users to showcase their work and demonstrate the value of the product to their superiors.

Customer Engagement and Feedback

The episode highlights Arvid's conversations with customers, which have provided insights into their needs and the importance of understanding their jobs to be done. He stresses that feedback from users is vital in shaping the product and ensuring that it serves its intended purpose effectively.

The Role of Perceived Value in Retention

Arvid concludes with the insight that showcasing the product's value in a clear manner significantly impacts customer retention and acquisition. He aims for users to have an 'aha' moment upon realizing the benefits of the product, which would lead to higher customer lifetimes. He reinforces that the clearer the value proposition, the more likely users will engage long-term.