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Last week, in my hotel room just after MicroConf, I got excited about repositioning. I have had some time to think about the steps forward since then, and here's what I've come up with. This week, I dive into what I have already done, what needs to be done next, and where this is going.
The blog post: https://tbf.fm/episodes/383-repositioning-podscan-from-monitoring-to-data-platform The podcast episode: https://thebootstrappedfounder.com/repositioning-podscan-from-monitoring-to-data-platform/
Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvid
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
Arvid shares his experiences since MicroConf, leading to a significant shift in the direction of Podscan. Initially conceived as a monitoring tool akin to Google Alerts for podcasts, Podscan is pivoting to become a comprehensive podcast database. This change embraces the core functionalities that users find most valuable, particularly focusing on API access and bulk data management.
Observations of customer usage patterns reveal that many clients prefer utilizing Podscan's API for their data queries over the manual interface. Arvid notes that customers who generate significant API requests tend to be more engaged and willing to invest in service tiers that correspond with their data needs. This insight is shaping the product's future, catering specifically to the demands of these core users.
Arvid excitedly discusses implementing entity tracking and attribution capabilities that will enhance data fidelity and agility. This feature allows users to not only track podcast episodes but also to trace the interconnectedness of hosts, guests, and their appearances across various shows. The improvement aims to make Podscan an essential tool for researchers and marketers seeking deeper insights into the podcast medium.
Arvid outlines future steps needed to effectively communicate Podscan’s repositioning. He intends to clarify the landing page to better highlight the platform's API capabilities and to draw in users that will evolve into API customers. Upcoming features will focus on data accessibility and quality improvements to enrich the user experience.
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