Eye On A.I.
#295 Fergal Reid: Why Your Bots Fail and How Agents Fix Your Customer Support
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Why do so many chatbots fail in the real world, and how can AI agents actually fix customer support?
In this episode of Eye on AI, host Craig Smith explores how teams move beyond scripted bots to production-grade AI agents that resolve real issues across chat, email, and voice. We look at what makes agents reliable at scale, how to configure them safely, and how to manage them like digital workers alongside your human team.
Learn how leading companies approach agent onboarding and governance, which pitfalls to avoid, and which metrics matter most for success, including resolution rate, CSAT, and cost per resolution. You will also hear how to enable actions like refunds and returns through secure procedures, design human handoff that customers appreciate, and build an omnichannel rollout plan that scales responsibly.
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